Coral Clusters
Coral Clusters is a brand that I came up with, it is a healthy, gluten free cereal brand targeted for children. There are many brands on the market today that claim to be “healthy” when they are filled with harmful dyes and not healthy ingredients. This brand will use natural flavors and ingredients to create a fun and real experience for families.
Color Palette
Research / Moodboards
My Photography
Website Design
When you click on your favorite cereal flavor it takes you to the Buy Now screen and gives a brief description!
Cereal Boxes
Social Media Marketing
Logo exploration
Crab Toy
Do you remember when toys were in cereal? You would look forward to finding the toy in your cereal box every time you opened it and poured yourself a bowl of cereal. Coral Clusters will have a crab toy within every box. If you get a red crab, you have the normal crab toy. If you get the golden crab toy, you win a trip to Miami Beach in Florida!
Billboard Advertisement
My Process
I started with research on the current brands of cereal. How can I create a brand that people love and enjoy just as much as a well known brand? For this project, my target audience is children and families. I wanted to create illustrated characters on the box to feel fun and relatable. Then I took photos of the cereal in the photo studio. From there, I created the boxes and what they would look like. I then created a instagram campaign for the brand and web designs of what a website would look like. Lastly, I created crab toys for a fun toy to find inside of the box and advertisements to spread the word of the new brand.